Packaging Analysis: Juices Inspiration

Hooray!!!! Finally a DSL connection. It has been hard and we still have something to adjust but it works.

Here another short analysis about packaging. Inspired by the beautiful season and need of freshness I’ve listed some beautiful, or less ones, juice packaging.
Please read and comment!

Cambria Juice

I don’t like this packaging very much. It introduces a mechanical aspect that is unusual but, imho, not inspiring. Creating a packaging for a juice the message that you want to communicate is its freshness, the natural and pure fruit from it is made of. I think that Cambria misses this idea. 

photo from: Packagingworld
packaging from Hangar Studio

Optimum

I like the swirling graphic and the color lights and shadows from the Optimum juice packaging. The bottle shape looks ergonomic. By the way, nothing in the main visual put in evidence the freshness or the fruit percentage. In this way customers don’t know if it is a pure juice or simply a fruit flavor drink and need to read the product specification to know that. This require time and, on a supermarket shelf, when the customer is in a hurry to go away, this may penalize the bought.

http://packagingworld.blogspot.com/2009/03/optimum-juice.html
Designer / Agency : Jose Auso / Richard - Auso SCP

Minute Maid

Minute Maid is a leader of the orange juice, obviously because it comes from Coca Cola brand. Nothing really innovative. Nice the idea that, cutting the orange shapes, the packaging creates an interlocking visual of whole fruit on shelf.  This evokes the fruit department of a market or a grocery and their freshness.
The half open orange and the little drop beneath help to visualize the “100% pure squeezed orange juice” declaration, giving strength to the message.
 
http://www.thedieline.com/blog/2009/11/cocacola-launches-new-packaging-for-minute-maid.html

Cawston

Cawston juice is an apple-centered product. The various juices are a mix of apple and something else. The modern packaging shape is in contrast with the old style lettering and the general design that remind a journal but this is the interesting thing: Cawston Press. The meaning is double “press” as “printed journal” and “press” as “pressed apple”, a juice coming from pressed fruit and not from water+concentrate juice. Real juice.
 
http://www.thedieline.com/blog/2009/12/cawston-press-apple-juices.html

First Juice

First Juice packaging is fresh and colored. The “hand sketched” style is aimed to the target of little boys going around with their bikes. What’s the best thing to drink after a crazy cycling? A fresh juice!

http://www.thedieline.com/blog/2008/04/first-juice.html

Romantics

Romantics has changed its bottle label replacing the “angel apple” with a tree, they also changed the font. BY the way I think that they made a mistake with this restyling. They have not strongly changed and the result is that it looks like another product.

OLD PACKAGING


NEW PACKAGING


http://www.thedieline.com/blog/2009/04/before-after-romantics.html

Exotic Planet

Much better the restyling of the Exotic Planet smoothies compared with Romantics ones. They turned and ordinary smoothie packaging in an elegant experience. New lettering, shiny silver color, beautiful and brilliant fruit shot as a planet to mean the company name, and a sophisticated matt black as background.

http://www.thedieline.com/blog/2010/05/before-after-exotic-planet.html
I really suggest to read the graphic agency WonderlandWPA description of their job.

Loaded

Nice and simple packaging. I appreciate the colored top of the pack that stay for the fruit but a little bit too plain.

http://www.thedieline.com/blog/2010/06/loaded.html

Froosh

Again a simple packaging but I found attractive the different headlines that characterize each different smoothie. “No bad stuff” “In fruit we trust” etc. Good idea! The straight-talking spread its message directly without distractions and emphasize the 100% fruit content of the product.

http://www.thedieline.com/blog/2010/07/froosh.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheDieline+%28TheDieline.com+-+Blog+-+World%27s+%231+Package+Design+Website%29&utm_content=Google+Reader

ICA

Just as simple as “Loaded” but I prefer this packaging compared with the other. It may be the slim and tall pack or the way in which the designer has divided the 4-side charging each one with a message: in one side you can see the fruit, in the other the pouring action of the juice, in the third the full glass and, last one, the nutritional info.

http://www.thedieline.com/blog/2009/03/silver-out-of-stockholm-designed-this-new-packaging-for-icas-new-juicesthe-design-is-a-little-story-that-is-told-arou.html

ITO EN Gotta Juice

Again this packaging is colorful and modern but it looks like it is a vegetable smooth more than fruit’s juice.
http://www.thedieline.com/blog/2008/10/ito-en-gotta-ju.html

Pasta Packaging Inspiration: Comparing the New Solutions with Italian Tradition

Here we are with a new roundup about packaging. As the previous one about coffee also this comes with my nationality. Italian people eat a lot of pasta everyday, this tasty food can be cooked in a few way but dressed in million ones. Italian are really sensitive about pasta preparing and obviously about pasta ingredients, mark and packaging. Italian generally are mistrustful against foreign pasta production. How a pasta pack looks like really create different approaches to it.
We are going to analyze some foreign example of pasta packaging, if they communicate the right message and how they can be ranked compared with the Italian most famous pasta marks: Barilla.

DK

From LovelyPackage, designed by Niklas Hessman, from Sweden. This is only an assignment for a student. Requirements are that it has to look like a low cost pasta but I think it contains some interesting points: the green color create a connection to the organic world, in addition, for Italian standard, it doesn’t looks like cheap anymore because the packaging is a solid box instead of a plastic wrap. I like this design but I really can’t consider it as “cheap”.

Malma

From LovelyPackage, designed by Vignelli Associates | Country: United States
I really like this packaging, both in the plain or red version. The red tone chosen is calm and earthy, not too much saturate. It remind me the cornfields at the sunset in Italian hot summer. The font is linear, an egg icon show how many eggs has been employed. Beautiful and modern. Is unnecessary to remind that Vignelli is a great and famous Italian designer. (see also one of my previous articles Book Review: The Vignelli Canon)

Fosh

From LovelyPackage, designed by Simmer | Country: United Kingdom
I strongly disagree with this packaging. it simply doesn’t look suitable for pasta. The  lines are so geometrical and stylized tat it could be a good packaging for a shampoo but not for foods and surely not for a food so traditional and earth-linked such as pasta.
Clearspring

From Popsop.com, designed by Myday Living Brands | UK
Simply beautiful. this agency has great skills in finding beautiful packaging and one more time, with the Clearspring Organic Past, has hit the message. The article says that Clearspring specializes in importing Japanese foods and that the designers chose Japanese-inspired style for the packaging. I disagree with this comment because I think the packaging is really Italian. If you compare it with the most Italian pasta company, Barilla, you immediately can notice several common aspects. (see below).

Barilla

Barilla packaging has been recently restyled by the FutureBrand agency.
Maintaining the two and complementary parts of the tradition they made a wonderful package. They merged the clean and institutional blue style, that allows to pop out the pasta cut, with the tasty aspect of the food, homemade dishes. As the pay off says “La gioia di stare insieme” (the joy of being together) is here visualized and complete: Barilla Company + you and your dishes make together a winning couple to create wonderful and tasty situations with your family.
Simply perfect.

Vector Packaging to Download Roundup

Today I want to share few resources that I found surfing the Web and that you may have missed.
They consist in free vectors cutters to cut out and assemble your own packaging.

Sometimes they are offered as free sample in commercial web sites where other packaging are sold. I think this could be helpful too because paying a small price you can save a lot of time!
By the way save those links for the future and download the freebies!

Please comment below if you know other worthy packaging mock-up to download and share the links with me and other readers.

Go to Cartonus: http://cartonus.com/download

 Go to DiegoMatteiBlog: http://www.diegomattei.com.ar/2008/04/21/todo-para-packaging-ideas-y-moldes/

Go to IdeeMontabili: http://www.ideem.it/en/freebies.html