Here we are with a new roundup about packaging. As the previous one about coffee also this comes with my nationality. Italian people eat a lot of pasta everyday, this tasty food can be cooked in a few way but dressed in million ones. Italian are really sensitive about pasta preparing and obviously about pasta ingredients, mark and packaging. Italian generally are mistrustful against foreign pasta production. How a pasta pack looks like really create different approaches to it. We are going to analyze some foreign example of pasta packaging, if they communicate the right message and how they can be ranked compared with the Italian most famous pasta marks: Barilla.
DK
From LovelyPackage, designed by Niklas Hessman, from Sweden. This is only an assignment for a student. Requirements are that it has to look like a low cost pasta but I think it contains some interesting points: the green color create a connection to the organic world, in addition, for Italian standard, it doesn’t looks like cheap anymore because the packaging is a solid box instead of a plastic wrap. I like this design but I really can’t consider it as “cheap”.
Malma
From LovelyPackage, designed by Vignelli Associates | Country: United States
I really like this packaging, both in the plain or red version. The red tone chosen is calm and earthy, not too much saturate. It remind me the cornfields at the sunset in Italian hot summer. The font is linear, an egg icon show how many eggs has been employed. Beautiful and modern. Is unnecessary to remind that Vignelli is a great and famous Italian designer. (see also one of my previous articles Book Review: The Vignelli Canon)
Fosh
From LovelyPackage, designed by Simmer | Country: United Kingdom
I strongly disagree with this packaging. it simply doesn’t look suitable for pasta. The lines are so geometrical and stylized tat it could be a good packaging for a shampoo but not for foods and surely not for a food so traditional and earth-linked such as pasta.
Clearspring
From Popsop.com, designed by Myday Living Brands | UK
Simply beautiful. this agency has great skills in finding beautiful packaging and one more time, with the Clearspring Organic Past, has hit the message. The article says that Clearspring specializes in importing Japanese foods and that the designers chose Japanese-inspired style for the packaging. I disagree with this comment because I think the packaging is really Italian. If you compare it with the most Italian pasta company, Barilla, you immediately can notice several common aspects. (see below).
Barilla
Barilla packaging has been recently restyled by the FutureBrand agency.
Maintaining the two and complementary parts of the tradition they made a wonderful package. They merged the clean and institutional blue style, that allows to pop out the pasta cut, with the tasty aspect of the food, homemade dishes. As the pay off says “La gioia di stare insieme” (the joy of being together) is here visualized and complete: Barilla Company + you and your dishes make together a winning couple to create wonderful and tasty situations with your family.
Simply perfect.
