Packaging Analysis: Juices Inspiration

Hooray!!!! Finally a DSL connection. It has been hard and we still have something to adjust but it works.

Here another short analysis about packaging. Inspired by the beautiful season and need of freshness I’ve listed some beautiful, or less ones, juice packaging.
Please read and comment!

Cambria Juice

I don’t like this packaging very much. It introduces a mechanical aspect that is unusual but, imho, not inspiring. Creating a packaging for a juice the message that you want to communicate is its freshness, the natural and pure fruit from it is made of. I think that Cambria misses this idea.

photo from: Packagingworld
packaging from Hangar Studio

Optimum

I like the swirling graphic and the color lights and shadows from the Optimum juice packaging. The bottle shape looks ergonomic. By the way, nothing in the main visual put in evidence the freshness or the fruit percentage. In this way customers don’t know if it is a pure juice or simply a fruit flavor drink and need to read the product specification to know that. This require time and, on a supermarket shelf, when the customer is in a hurry to go away, this may penalize the bought.
optimum

http://packagingworld.blogspot.com/2009/03/optimum-juice.html
Designer / Agency : Jose Auso / Richard - Auso SCP

Minute Maid

Minute Maid is a leader of the orange juice, obviously because it comes from Coca Cola brand. Nothing really innovative. Nice the idea that, cutting the orange shapes, the packaging creates an interlocking visual of whole fruit on shelf. This evokes the fruit department of a market or a grocery and their freshness.
The half open orange and the little drop beneath help to visualize the “100% pure squeezed orange juice” declaration, giving strength to the message.
minute maid 1

http://www.thedieline.com/blog/2009/11/cocacola-launches-new-packaging-for-minute-maid.html

Cawston

Cawston juice is an apple-centered product. The various juices are a mix of apple and something else. The modern packaging shape is in contrast with the old style lettering and the general design that remind a journal but this is the interesting thing: Cawston Press. The meaning is double “press” as “printed journal” and “press” as “pressed apple”, a juice coming from pressed fruit and not from water+concentrate juice. Real juice.
cawston

http://www.thedieline.com/blog/2009/12/cawston-press-apple-juices.html

First Juice

First Juice packaging is fresh and colored. The “hand sketched” style is aimed to the target of little boys going around with their bikes. What’s the best thing to drink after a crazy cycling? A fresh juice!
first_juice_copy

http://www.thedieline.com/blog/2008/04/first-juice.html

Romantics

Romantics has changed its bottle label replacing the “angel apple” with a tree, they also changed the font. BY the way I think that they made a mistake with this restyling. They have not strongly changed and the result is that it looks like another product.

OLD PACKAGING

NEW PACKAGING
romantics2

http://www.thedieline.com/blog/2009/04/before-after-romantics.html

Exotic Planet

Much better the restyling of the Exotic Planet smoothies compared with Romantics ones. They turned and ordinary smoothie packaging in an elegant experience. New lettering, shiny silver color, beautiful and brilliant fruit shot as a planet to mean the company name, and a sophisticated matt black as background.

http://www.thedieline.com/blog/2010/05/before-after-exotic-planet.html
I really suggest to read the graphic agency WonderlandWPA description of their job.

Loaded

Nice and simple packaging. I appreciate the colored top of the pack that stay for the fruit but a little bit too plain.
loaded

http://www.thedieline.com/blog/2010/06/loaded.html

Froosh

Again a simple packaging but I found attractive the different headlines that characterize each different smoothie. “No bad stuff” “In fruit we trust” etc. Good idea! The straight-talking spread its message directly without distractions and emphasize the 100% fruit content of the product.
froosh1

http://www.thedieline.com/blog/2010/07/froosh.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheDieline+%28TheDieline.com+-+Blog+-+World%27s+%231+Package+Design+Website%29&utm_content=Google+Reader

ICA

Just as simple as “Loaded” but I prefer this packaging compared with the other. It may be the slim and tall pack or the way in which the designer has divided the 4-side charging each one with a message: in one side you can see the fruit, in the other the pouring action of the juice, in the third the full glass and, last one, the nutritional info.
ica