As a good Italian I'm coffee addicted. I simply love coffee made with a traditional
moka, short and strong as is Italian style but I also appreciate coffee from other Countries. Without a coffee I just can't wake me up in the morning. O_O
Following this passion I've collected some nice coffee packaging that I want to share as inspiration.
Lavazza pyramid-shaped tin
The Canadian graphic designer and illustrator
Lexane Rousseau has designed an interesting solution to keep separated the different tasty varieties of the famous Italian coffee
Lavazza. The metal case looks nice and modern, it helps to save space tiling the single tins.
http://www.behance.net/Gallery/Lavazzo/168237
Illy Caffé
Another classical Italian coffee with a long tradition in its innovative design cans.
I quote from the
Illy website:
The Illy Art Collection 2010 cans have been designed by renowned German artist Tobias Rehberger, winner of the 2009 Venice Biennale“Leone d’Oro.” The collection is composed of two complementary limited-edition cans: “Everything” will be available world wide from March (June in the US), and “Nothing” from July to December.
http://www.illy.com/wps/wcm/connect/us/illy/art/illy-art-collection/the-latest-can/Caribou
I like the design of the
Caribou new logo, the font choosing and the light blue color. Anyway I think they need to restyle the coffee packaging too because the gap is huge.
http://packagingworld.blogspot.com/2010/03/new-caribou-coffee-packaging-identity.htmlTusso
The packaging palette has traditional colors, black and dark orange, but I really love the idea of putting on the pack coffee stains.
From
http://www.mousegraphics.gr/Dimello, Doppio and Social
Very beautiful works from the Greek company
S & Team. The three different marks have each of them their personality, beautiful warm colors and simple but elegant logo. One of my favorite.
http://www.sandteam.gr/Mocafé
Elegant but classic the packaging ideated by Mary Chin Hutchison.
http://www.behance.net/Gallery/Mocafe-Organics-Identity-_amp-Packaging/192187
Stomping grounds
Coffee packaging of Stomping Grounds by TBD Advertising. Agreeable caramelized colors but I don't like very much the visuals.
http://www.tbdadvertising.com/#/por/Packaging/Stomping_Grounds/0 Solberg & Hansen
Designed by Norwegian design firm, Anti. As declared by the designer the brand is trying to differentiate and stand out from the traditional competitors that exist in this market. In my opinion it hit the mark but not completely. Colors and visuals are really traditional and, frankly I've seen better attempt. I'm not saying that the result is not beautiful because it is but in this article you can fined more innovative solutions.
http://www.thedieline.com/blog/2010/03/solberg-hansen.html http://playmedesign.carousel.no/packaging/solberg-hansen/Bull Run Roasting Company
Jeff Holmberg from Holmberg Design has created the packaging design for
BRRCO Coffee Bar in
Rustica's Bakery, Minneapolis Minnesota. I love the grunge paper style that makes the packages looks like homemade.
http://www.thedieline.com/blog/2009/12/bull-run-roasting-company.htmlGood Co.
Brilliant the idea of pointing out the side effect of a coffee. It obviously need not to exceed, it may cause addiction! ^_^'
Designed by Landor Associates Sydney team
http://www.thedieline.com/blog/2009/06/good-co-coffee.html Stumptown Coffee Roasters
Fritz Mesenbrink, a freelance designer in Portland came up with this packaging for
Stumptown. The coffee comes from direct trade, and this is significant. Very nice the idea of the small "business" kind card
displaying information about growers, farms, flavors, locations and more. A different solutions to display all that information required from the law. It's a pity that, I think, in Italy a packaging like this can't work. Too many people handle the packages, bringing them all around the supermarket before leaving them at the cash desk. The little card risks to going lost forever.
Via The Dieline:
http://www.thedieline.com/blog/2009/02/stumptown-coffee-roasters.html Miss Cordelia's Coffee
Simple 2-color palette, I love the paper bag that feel me such a homemade, strong and tasty.
Via The Dieline by Nashville based
Perky Bros:
http://www.thedieline.com/blog/2009/09/miss-cordelias-coffee.html Island of Gold Coffee Packaging
Generally, I like the tin packaging for a coffee brand because it looks like you can maintain untouched the taste and the aroma. By the way the colors choose is a little bit too much traditional and the use of a coffee plant as visual too old fashion for me.
http://www.newlinecreativegroup.com/work/packaging/island-coffee-packagin.htmlMaria Sole Espresso Coffee
The packaging is really modern and tries to be different from other more traditional coffee packaging. Bright colors, no coffee beans, it looks more like a cosmetic packaging. I don't like very much the green version that I think matches better with a tea packaging but I like the Espresso version, silver with geometric Suns that remind the brand name (Sun=Sole).
http://popsop.com/2325
Yellow is sunshine. It makes me think of summer and fresh flowers. In Japan it represents courage and in India peace. It is joyful, perky, and attention grabbing as well as hopeful, laid back and relaxing. Today's collection is a delicate mix of soft yellow items. Enjoy each one and while you are visiting you may wish to listen to "Mellow Yellow" by Donovan. Have fun!
As a good Italian I'm coffee addicted. I simply love coffee made with a traditional moka, short and strong as is Italian style but I also appreciate coffee from other Countries. Without a coffee I just can't wake me up in the morning. O_O 
Jeff Holmberg
Fritz Mesenbrink
